In today’s competitive academic landscape, a strategic Education Marketing Plan is crucial to stand out. Guru Kashi University’s partnership with Lakhera Global Services showcases how data-driven, multi-channel marketing can dramatically boost student applications and brand authority.

Case Study Snapshot: Guru Kashi University & Lakhera Global Services

Challenge:

• Declining applications
• Lack of brand differentiation
• Ineffective traditional marketing
   

 Solution:
A holistic, digital-first Education Marketing Plan focused on market research, brand storytelling, and performance optimization.

10 Core Components of the Strategy

1. Strategic Foundation
    
   • Analyzed competition & student behavior
   • Identified need for digital transformation
      
2. Deep Market Research
    
   • Segmentation, surveys, competitive benchmarking
   • KPI setting for engagement & conversions
      
3. Compelling Brand Storytelling
    
   • Clear UVP: academic excellence, vibrant campus, career focus
   • Student testimonials & visual storytelling across platforms
4. Multi-Channel Digital Marketing
    
   • SEO, blogs, whitepapers
   • Social media, Google Ads, retargeting
      
5. Personalized Email Marketing
    
   • Segmented lists, automation, drip campaigns
   • Value-driven newsletters & CTAs
      
6. Website Optimization
    
   • Mobile-first UX, CTAs, landing pages
   • Speed, SEO, analytics for continuous refinement
      
7. Video Marketing
    
   • Campus tours, testimonials, explainer videos
   • YouTube, social media & email integration
      
8. Influencer & Partnership Outreach
    
   • Collaborations with thought leaders & educators
   • Webinars, social media takeovers, guest content
      
9. Data-Driven Optimization
    
   • Behavior tracking, segmentation, A/B testing
   • Predictive analytics & real-time strategy updates
      
10. Future-Proofing the Strategy
     
    • Embraced AI, VR/AR, voice search
    • Built scalable, agile campaigns for long-term growth

Results & Impact

• Increased student applications significantly
• Strengthened brand authority and online presence
• Created a repeatable, scalable model for institutional growth
   

Call to Action: Partner with Lakhera Global Services

Unlock your institution’s potential with customized education marketing solutions designed for growth and engagement.
✔ Free consultation
✔ Data-driven strategies
✔ End-to-end campaign management

Visit Lakhera Global Services to get started.